Behind the work

Behind the work

Designing with clarity, intention,
and long-term thinking

Designing with clarity, intention,
and long-term thinking

I’m a senior product designer with 9 years of experience working on complex products and growing platforms. I’ve spent most of my time helping teams move from uncertainty to clarity, asking the right questions, defining problems clearly, and turning direction into practical, scalable experiences.
I work best at the intersection of strategy and execution. I enjoy being involved early, shaping product thinking, and collaborating closely with product, engineering, and stakeholders. At the same time, I care deeply about craft, making sure the final experience feels thoughtful, consistent, and intuitive for users.
To me, good design is about making better decisions. I focus on reducing complexity, aligning teams around shared understanding, and building foundations that last, through design systems, documentation, and interaction patterns that teams can rely on as products evolve.

I’m a senior product designer with 9 years of experience working on complex products and growing platforms. I’ve spent most of my time helping teams move from uncertainty to clarity, asking the right questions, defining problems clearly, and turning direction into practical, scalable experiences.

I work best at the intersection of strategy and execution. I enjoy being involved early, shaping product thinking, and collaborating closely with product, engineering, and stakeholders. At the same time, I care deeply about craft, making sure the final experience feels thoughtful, consistent, and intuitive for users.

To me, good design is about making better decisions. I focus on reducing complexity, aligning teams around shared understanding, and building foundations that last, through design systems, documentation, and interaction patterns that teams can rely on as products evolve.

The image featured at the top of the about us page #1
The image featured at the top of the about us page #1
The image featured at the top of the about us page #1
The image featured at the top of the about us page #2
The image featured at the top of the about us page #2
The image featured at the top of the about us page #2

Experience, in Numbers

Experience, in Numbers

Over the past 9 years, I’ve worked across multiple products, teams, and problem spaces, These numbers reflect the scope of my experience and the type of work I consistently focus on.

Over the past 9 years, I’ve worked across multiple products, teams, and problem spaces, These numbers reflect the scope of my experience and the type of work I consistently focus on.

9

9

9

Years
of Experience

Years
of Experience

Years
of Experience

15+

15+

15+

Fintech, E‑commerce & SaaS Solutions Delivered

Fintech, E‑commerce & SaaS Solutions Delivered

Fintech, E‑commerce & SaaS Solutions Delivered

2+

2+

2+

Design systems
implemented.

Design systems
implemented.

Design systems
implemented.

My Design Philosophy

My Design Philosophy

I work end-to-end with product and engineering, turning ambiguity into clarity. My process focuses on understanding the problem, validating assumptions, and designing scalable, user-centered solutions.

I work end-to-end with product and engineering, turning ambiguity into clarity. My process focuses on understanding the problem, validating assumptions, and designing scalable, user-centered solutions.

  • Clarifying problems to enable better product decisions

  • Aligning stakeholders to build shared understanding

  • Designing scalable solutions within real-world constraints

  • Iterating continuously based on outcomes and learning

From Execution to Strategy

From Execution to Strategy

Each role represents a step in expanding my impact, from hands-on design work to leading product decisions, building systems, and shaping cross-functional alignment.

Each role represents a step in expanding my impact, from hands-on design work to leading product decisions, building systems, and shaping cross-functional alignment.

Senior Product Designer (IC3)

Senior Product Designer (IC3)

Procore Technologies, 2023 - Present

  • Led scalable product and design system initiatives within a globally distributed organization, supporting 20+ designers and 40+ engineers across multiple product teams and markets.

  • Revamped the design system documentation platform, improving structure, usability, and governance, which increased internal adoption by 35% and reduced onboarding time for new team members by 30%.

  • Established and standardized reusable design patterns and contribution workflows, driving consistent implementation across 6+ products and reducing design and development inconsistencies by 25%.

Part-time Product Designer

Part-time Product Designer

Walaplus, 2023 - 2024

  • Led the design and launch of a lightweight Stories feature within a super app, contributing to a 22% increase in user engagement and a 15% uplift in 30-day retention.

  • Partnered cross-functionally with product, engineering, and stakeholders to define scalable interaction patterns, micro-interactions, and engagement frameworks, accelerating feature delivery by ~20%.

  • Improved information architecture and system integration across the platform, ensuring a more cohesive user experience and reducing navigation friction, reflected in a 18% improvement in feature discoverability.

Senior Product Designer

Senior Product Designer

Kenzz, 2021 - 2023

  • Led end-to-end product design as the sole designer, taking the product from discovery through launch, including research, UX strategy, UI execution, and delivery in collaboration with engineering.

  • Conducted user interviews, usability testing, and iterative validation cycles that informed product direction, resulting in a 40% improvement in task success rate across core user flows.

  • Designed and implemented gamification mechanics (rewards, progress loops, and engagement triggers), increasing weekly active usage by 28% and improving user retention by 20% post-launch.

Freelancer Product Designer

Freelancer Product Designer

Tkyr, 2021

  • Designed and optimized core flows for the food delivery app, improving usability and reducing friction for users.

  • Defined scalable interaction patterns and UI components to maintain consistency across the platform.

  • Conducted research and usability testing with local users to tailor the experience to Saudi market preferences.

Product Designer

Product Designer

Banque Misr, 2020 - 2021

  • Contributed to the evolution of the bank’s design system, improving UI consistency across 5+ digital products and supporting a unified user experience across web and mobile platforms.

  • Structured and documented reusable components and usage guidelines, enabling more scalable product development and reducing design duplication by 25%.

  • Advocated for system-driven design adoption across cross-functional teams, improving alignment between design and engineering and reducing one-off solutions by 30%, leading to faster delivery cycles.

UI/UX Designer

UI/UX Designer

Wuzzuf - Forasna, 2018 - 2020

  • Supported the design of live features, gaining hands-on experience in UI/UX and understanding real user impact.

  • Conducted user interviews and usability testing to validate flows and improve clarity in key journeys.

  • Collaborated closely with product and engineering to translate business needs into practical, user-friendly solutions.

Here’s my CV

Here’s my CV

Let’s Build Something Together

© 2025 Sherif Fahmy All rights reserved.

Let’s Build Something Together

© 2025 Sherif Fahmy All rights reserved.

Let’s Build Something Together

© 2025 Sherif Fahmy All rights reserved.